We aspire to transform the iconic brands of the world in multiple new avatars. We assist these industry leaders with brand expansion strategies, product development and innovation. Iconic Brands Group as a licensing platform helps in strengthening the relationship of iconic brands with the consumers. Our prime focus is the use of strategic vision and in-depth research and analysis. With right focus, IBG helps create breakthrough product ideas for established brands traversing across several and consequential consumer touch-points.

Board of Directors

Arun Malhotra

Arun Malhotra is an entrepreneur and licensing industry forerunner with nearly 25 years of brand-related experience. His interest spreads across various segments including brand building, brand awareness, brand positioning and launching brands in a new look. He has been working with iconic brands to venture in segments they have not yet entered. With his ability as a visionary to recognise value and seize opportunity he has been successfully helping iconic brands with category recommendations. His association with iconic brands has led to establishment of his dream project, Iconic Brands Group.

Arun Malhotra is a director registered with Ministry of Corporate Affairs(MCA). Prior to IBG, Arun was the director of Sunglass Palace Private Limited and was also appointed the director of Mal Luxury Watch Private Limited.

Prakash Johari

Prakash Johari is an experienced serial entrepreneur and investor with a demonstrated history of working in the content marketing industry. He has helped brands successfully communicate with their existing & perspective customers using an omni-channel approach. Prakash’s business interest & actively managed entities spreads to over 6 countries across the globe and employs over 440 people. Graduate in Operation Technology Management from Boston College – Wallace E. Carroll Graduate School of Management, Prakash  has been a forerunner in identifying true potential of brands and expand them across borders. He co-founded Maxposure Media Group in 2006 and serves as Chief Executive Officer and Managing Director and actively runs businesses spreading from Retail, Real Estate, apart from Media. His rich experience on brand & retail side will help IBG own & managed brands to next level and explore newer territories.